• /

Trigger


TRIGGER©  is a set of cards that helps to design for emotion. Recent research evidence that emotion is fundamental for decision making, and consequently for desirability. Nevertheless, as it stands, there are no methods and tools that allow deliberately to create particular emotional response within the user. The TRIGGER© is the first design tool that provide the better understanding of how to work with emotional field in design practice. It consist of three parts that trigger three main questions of design process: 


for whom?


for what?


how?